ALL BUSINESSES ARE DIGITAL.

Why I’m the Marketing Guy and That’s OK.

I’ve been an entrepreneur for many years, it’s chaotic, hectic, painful, stressful, fun and rewarding – if I’m lucky I might even make some money at it. That’s where I’m personally at today, and again it’s ok. After one of those extremely hectic days recently, me and one of my partners decided to grab a

Planning for marketing versus a marketing plan

Planning for marketing versus a marketing plan. I cover why a marketing plan written in stone will do you no good at all, especially when you’re moving quickly and defining your product or service. I'll be sharing a process I’ve used successfully dozens of times in both the online and offline business worlds. Press Play below to get started listening to the podcast!

Planning for marketing versus a marketing plan I’ve decided to resurrect my podcast in order to be more relevant to a wider audience, in addition to it being easier and more convenient for me to record a short ten to fifteen minutes podcast on my drive into the office every morning. I’m anticipating that it will be

The 2016 Digital Marketing Recap: The Marketing Drive ep22

What happened in the world of Digital Marketing in 2016? How did Google, Facebook, Twitter and the general state of social media evolve? Here’s what we need to keep top of mind as Digital Marketers going into 2017.

Building Leads and Developing Relationships Using PPC Channels : The Marketing Drive ep 21

Watch and learn how to reduce your Pay Per Click campaign costs, create a highly engaged lead list and increase your conversion and retention rates. Making this happen simply requires an understanding of how a lead and conversion list can be set up to reduce costs and increase your long term conversions.

AdWords Quality Score Talk : The Marketing Drive ep 20

AdWords Quality Score, is going to be an-going topic of conversation on The Marketing Drive. We’ll be discussing why it’s important for all marketers from the executive levels to the most junior intern to understand the importance of this score.

Why You Need To Classify Your Digital Marketing Campaigns : The Marketing Drive ep 19

Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn Share on reddit Reddit Share on whatsapp WhatsApp Setting your digital marketing campaigns into one of three main types will help you maintain your sanity and provide clear goal posts for your team. Misunderstood campaign goals can cause a serious headache when the campaign is complete

Mapping Marketing Strategies & Tactics : The Marketing Drive ep 17

Marketing strategies and tactics are often confused. Here are some tips that will help you to lay out Marketing strategies clearly, assigning tactics to them, then completing the circle by integrating that process into your reporting cycle.

Facebook Groups The Feature No One Really Talks About : The Marketing Drive ep 16

Facebook has been on a tear recently, they’re definitely on track to “eat the world”. I’ve found that Facebook also sports one of the highest conversion rates of all channels when you’ve developed an engagement plan (a.k.a defined funnel and plan). In today’s Marketing Drive, we’ll be talking about why this feature is so great and how you can roll it out.

Hint Giveaway: it’s Facebook Groups and they’re very powerful!

Sweet Little Marketing Lies : The Marketing Drive ep 15

It’s easy to sugar coat our marketing campaign results. No one *likes* reporting on less than “up and to the right” results. As Marketers, we have to be careful not believe our own sweet little lies…

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